Filed under: Market information
Mobile Digital Commerce Services for Premium Content Reached $1.1 Billion in 2007; the Market Set to Reach $1.9 Billion by 2012.Although digital commerce service providers percentage share of the premium content market will decline, growth in new premium content categories will grow the overall market. Video will drive the majority of new growth.Leading digital commerce services companies are turning the art of mobile content sales into a science. However, there is a long way to go. Competitive differentiation relies on robust, transparent and instantaneous reporting; better transaction validation; and better automation.
It is also found that-
*“Revenue leakage” is still an industry-wide problem across all geographic locations, especially in the off-deck space. Companies such as Bango and OpenMarket, a division of Amdocs, have come up with innovative ways to attack the problem.
*Digital commerce services companies are highly regionalized, with digital commerce companies heavily entrenched within the regional operators. Valista’s recent win with US Cellular may foretell a softening of geographic boundaries.
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