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*The combination of mobile TV and the inherently cellular back channel are creating a new category of advertising known as “Call to Action” advertising. Call to Action advertising was virtually non-existent in 2007, but the specialty advertising market will grow to $419 million in worldwide advertising revenue by 2012.

*Call to Action advertising has special promise. A call to action is a feature that allows one to get more information or to communicate with the advertiser while the advertisement is playing. For example, if you see an advertisement for the latest car, you would press the call to action button and an SMS text could be sent to your phone with the nearest dealership or a dealer could send you more information.

*Call to Action leverages the built in return channel of the handset to deliver advertising beyond the capabilities of the existing living room TV experience.”

*It is also found that:

• Total Mobile TV and Video advertising revenue, including “Call to Action” advertising, will exceed $1 billion by 2012
• Regionally, Call to Action advertising will be driven by the North American and Asian markets. Asia tends to lead in driving new applications. North America tends to lead in driving advertising.
• Consumers are demanding more personalization and entertainment content on their mobile phones, driving mobile TV and video subscription revenue to almost $3.5 billion in 2008. By 2012, mobile video and mobile TV will exceed $14 billion
• Mobile TV ARPUs are much higher in North America and Europe than Asia due to the lack of free-to-air alternatives.

• With the combination of a large wireless subscriber base and free-to-air alternatives, Asia has the vast majority of all mobile TV subscribers. By 2012, Asia will have two thirds of all mobile TV subscribers.
  Multimedia intelligence report
  

The Indian Patent Office received 1,000 applications electronically – about 3 per cent of the country’s total filing of patent applications – in less than a year of receipt of the first application filed electronically on 13 July 2007.

India launched a facility for online filing of patents and trademarks application oh 20 July 2007 and the first application of patent was filed on 13 August 2007 and the 1,000th on 24 July 2008.

The Patent Office has targeted 97 per cent e-filing in a couple of years, a government release said..
More information

The World Intellectual Property Organization (WIPO) announced yesterday that the number of worldwide patent filings continues to grow, with 1.76 million patent applications filed in 2006, an increase of 4.9 % over the previous year.

According to the 2008 edition of the World Patent Report, the number of patents granted increased by 18 %, with some 727 000 patents granted in 2006 alone. The total number of patents in force worldwide was around 6.1 million at the end of 2006.

China , Korea and the US

WIPO Director General Dr Kamil Idris said: “A major increase in innovative activity in China, the Republic of Korea and the United States has driven the overall growth of patent filings in 2006. This reflects a consolidation of earlier trends which demonstrate a marked shift in innovation hubs around the world.”

The report identifies a growing tendency for applicants to file applications in multiple countries, demonstrated by the growth in filings through the Patent Cooperation Treaty (PCT) and non-resident patent filings.

Technological fields

In 2005 – the latest year for which technology data are available – computer technology (114 594), telecommunications (116 770) and electrical machinery (121 350) recorded the most intense patenting activity.

Recent pressures on energy resources have also boosted patent activity in the energy sector, in particular in relation to solar energy, fuel cells and wind energy.

Francis Gurry, WIPO Deputy Director General responsible for patents, said “while the report underlines promising trends in the use of the patent system, it also points to the need to find solutions to address the persistent backlogs in workload at many IP offices around the world.”
Download Annual report 2007